WE THRIVE ON PASSION, EXCELLENCE, AND DIVERSITY

By merging responsible and ethical business practices with the innovation and passion needed to create added-value for our customers, we can align our business values, purpose and strategy with the needs of our society.

SYNERGY

We believe that cooperative action, whether in partnership or within the group’s entities, is the principal factor of success. This belief permeates the core values of our operations, solidifies our position as experts in the world of decorative and architectural coatings, and lays the foundations of our future success.

ADDED VALUE

We build lasting relationships with businesses and consumers through the unmatched level of our products, services, and professionalism. We are committed to applying our experience and expertise to ensure that our clients always find added value when purchasing one of our products.

CONTINUOUS IMPROVEMENT

We are committed to getting better in all we do. By embracing change, innovation and continuous improvement, we remain open to new markets, opportunities and relationships thus ensuring our position of worldwide specialists in all aspects related to wall and floor design.

DIVERSITY

We treat everyone with dignity and respect regardless of status, gender, political affiliation or religion. Fostering our employees' growth and providing them with a safe working environment and employment equality is key to servicing our customers and transmitting our passion for wall and floor design.

INTEGRITY

We maintain the highest standards of business integrity to ensure that our activities reflect our own high standards of Accountability and Integrity. We comply with our obligations in such a way as to promote and maintain our good reputation and trust of those with whom we have dealings.

SOCIAL RESPONSIBILITY

We conduct business in a manner that achieves sustainable growth and most importantly, we make sure that our contribution to the betterment of our social fabric supports a range of local initiatives that reflect our values of Cooperation, Respect, Integrity and Responsibility.