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+961 1 303 414
info@kassaa.com
SUSTAINABILITY AND DEVELOPMENT VISION
By choosing to have a positive impact on environment, we can innovate and build brands with a purpose, while creating efficient operations and processes for our long-term growth.
OUR STRATEGY
Our company is built on the core belief that cooperative action is the principal factor of success and sustainability is part of our core, not separate. This belief permeates the values that define Kassaa Group's operations and business processes.
OUR APPROACH
Our journey towards sustainability follows what we call “The Going Green Equation” to ensure we are alway looking across the value chain of our company’s activities and business processes.
Sustainability = Product + Operations + Social
OUR FORMULA
We invest heavily in research and development to achieve maximum Eco-efficiency in our products and we do so by following performance and environmental standards to create products that meet our clients expectation for beauty and durability.
OUR OPERATIONS
Sustainability and Eco-efficiency extend beyond the product. Our journey towards sustainability focuses on reducing our footprint by improving yields, reducing waste, avoiding pollution and incorporating low energy processes across our company’s activities.
OUR ENGAGEMENT
Our social sustainability journey revolves around employee engagement to create a positive social impact through initiatives focused on improving the living standards of our community, engaging our youth, and shaping the leaders of tomorrow.