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We aim to align our business values, purpose and strategy with the social and economic needs of our society by embedding responsible and ethical business practices into everything we do.


Kassaa Group is built on the firm belief that cooperative action, whether in partnership or within the group’s entities, is the principal factor of success. This belief permeates the core values of our operations, solidifies our position as experts in the world of decorative and architectural coatings and lays the foundations of our future success.


We strive to build lasting relationships with  businesses and consumers through the unmatched level of our products and services our professionalism and our business operations. We are committed to applying our valuable experience and expertise in the wall and floor finishing industry to successfully meet our customers needs thus ensuring that whatever their requirements, our clients will always find an added value when purchasing one of our products.


kassaa Group believes that continuous development is essential to the growth of our business as it allows us to remain up-to-date and able to meet the changing needs of the market. We are committed to getting better in all we do by understanding our customers expectations and by continuously innovating our products and services. By embracing change we remain open to new markets, opportunities and relationships thus ensuring our position of worldwide specialist in all aspects related to wall and floor design.


Kassaa group is a multicultural company with operations spanning various continents. Our managers and employees are expected to treat everyone with dignity and respect regardless of status, gender, education, political affiliation, or religion. Recognizing our employees as an asset, while fostering their personal and professional growth by providing them with a safe working environment and employment equality is key to properly servicing our customers and transmitting our passion for wall and floor design


We are committed to maintaining the highest standards of business integrity. Compliance with existing regulatory frameworks and strictly implementing our code of business conduct is vital to ensure that our activities reflect our own high standards of Accountability and Integrity. Kassaa Group's employees must comply with our contractual obligations to customers, suppliers and other third parties in a proper and timely manner and in such a way as to promote and maintain our reputation as well as the trust and confidence of those with whom we have dealings.


Kassaa Group believes in conducting business in a manner that achieves sustainable growth, while demonstrating a high degree of social responsibility. We aim to align our business values, purpose and strategy with the social and economic needs of our society but most importantly, we make sure that our contribution to the betterment of our social fabric supports a range of local initiatives that reflect our values of Cooperation, Respect, Integrity and Responsibility

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